We know the Covid19 pandemic has decimated the wedding industry and completed changed Toronto wedding trends and the trajectory of the last 10 years. To anticipate where the wedding industry will be in the next 2 years post covid19, let’s take a look at where wedding trends were heading before the pandemic. For wedding vendors, the wedding trends is something important to consider to determine if they need to make a shift to stay profitable or leave the industry completely. And engaged couples who want to have a trendy wedding will need to know the future wedding trends. So, let’s take a look at what was happening with weddings over the last decade. Let’s compare Toronto weddings in 2010 to Toronto weddings in 2019.
In the last 10 years, engaged couples have increasingly sought creative alternatives, replacing traditional decor with champagne flute escort display walls and decadent edible experiences (think: experiential hors d’oeuvres, coffee, margarita, and late-night burrito bars), and only one industry report, Real Weddings Study, has officially captured couples’ priorities year after year.
Between 2010 and 2019, the marrying generation had embraced everything from evolving technology and lifestyles to the amalgamation of cultures and faiths. Overall generational prioritization has shifted, and therefore, weddings have changed significantly. As millennials continue to drive the market for weddings, Gen Z is trickling into the wedding planning fold. Daily social media usage is a reality for both.
Shift Towards personalized wedding
In 2019 our biggest Study in Toronto reveal an even greater emphasis on personalization. In part, for the ‘gram and overall, for the guests. To-be-weds are reinventing weddings completely to make their own authentic experience. Long gone are the days of weddings for the sake of having a wedding. It’s time to bring it back to the people. And, of course, the party.
WHO’S GETTING MARRIED?
The Average Marriage Age Has Gone Up
Every year in Toronto, the average marriage age of couples continues to climb. 2019 was no different. According to our survey respondents, the average age for females on their wedding day is now 30, up from 28 in 2010. A slightly greater contrast was seen for male respondents, who on average marry at age 34, up from 31 a decade ago.
More Couples Are Paying for their Toronto Wedding
Close to half of all wedding couples in Toronto are contributing to wedding costs today, up from 42 percent in 2010. In 2019, the average cost of a wedding was $40,000, nearly on par with the previous year’s average, which of course, varies according to vendor category, regionality and type of wedding (casual vs. black-tie). However, more couples are contributing to the wedding today, and it’s seemingly correlated to the average age of marriage.
Who else is paying for the Toronto wedding
Family members are still very much involved in the wedding budget conversation, but not to the same degree as previous years. About 39 percent of the parents of the bride are contributing to the wedding, down from 45 percent in 2010. In the last decade, not much has changed from the groom’s parents financially supporting the wedding with 13 percent falling into this remaining category.
The Guest Count in Toronto weddings was Going Down
The average wedding size in 2010 was 140 guests, whereas in 2019, the average guest count was 130. Several theories exist in correlation to the data. Now a decade out from college, couples’ close friend networks may diminish over time given proximity, more complex scheduling and conflicting priorities.
Another factor that could potentially impact the average Toronto wedding size is the rise of more intimate-size weddings, whether that be elopements, microweddings or sequel weddings. To-be-weds today are placing an emphasis on their love story and their loved ones, meaning only those who truly champion them are welcome to attend.
Toronto wedding Couples Were Spending More Per Guest
The average cost of weddings had steadily increased due to numerous factors, ranging from inflation to higher premium vendors. And while the guest count went down in the last 10 years, the average spend per guest went up significantly.
In 2010, the average spend per guest was about $200, whereas the 2018 Real Weddings Study found the average spend per guest was $260. The number near doubled for couples hosting luxury weddings in the last two years with those to-be-weds spending $600 on average per guest. It seems more reasonable to have families share in the cost of the wedding because everyone is hosting friends and family, and there’s a cost to each guest. It’s taking ownership in the cost of your guests.
Because Their Loved Ones Come First
According to data, guests at Toronto weddings are treated to more experiences now than ever. Couples are being more thoughtful about their guests, including themed welcome parties, splashy swag bags and especially when it comes to catering. There more vegetarian and vegan options during cocktail hour, as well as for dinner. And they’re super delicious.
In 2019, a whopping 47 percent of couples opted for additional guest entertainment, like hiring a haiku artist, providing hair and makeup touch-ups by the bathroom, or throwing an over-the-top after-party with a live band. For some, themes were included throughout the full wedding weekend. Even the Toronto weddings where the couple may reside in the city, encompass three days of celebration. Many friends and family members live outside of Toronto, so a Toronto wedding ends up being an amazing destination for their guests.
HOW HAS WEDDING STYLE EVOLVED
One Wedding Dress Code Remains The Most Popular
Semi-formal has long remained the most popular dress code for weddings with about half of all to-be-weds requesting their guests attend in such attire. While the style has evolved in the last decade, think of semi-formal wedding-wear now as cocktail attire – with a glamorous twist.
Thankfully for guests, present-day retail options are endless, especially with the rise of subscription rental services like Rent the Runway and sustainable offshoots of fast fashion brands. Guests can explore their style and color palettes without involving too many monetary risks.
But Casual Weddings Are On The Rise
In 2019, nearly one in five couples (19 percent to be exact) opted for casual weddings, while only 14 percent of couples chose the same wedding style in 2010. With black-tie Toronto weddings was on the decline (15 percent of all couples opted for this glam option down from 18 percent in 2010), casual Toronto weddings are to be taken seriously. Even the pros are keeping a watchful eye on the evolution of casual weddings, as it’s taken on a different meaning in the last decade.
Ceremony Venues Are Getting A Shake-Up
In 2010, the majority of ceremonies or 55 percent of all weddings were held indoors. That’s since been turned on its head with the majority of weddings (53 percent) now being held outdoors, according to the 2019 Real Weddings Study. A further breakdown from respondents found that religious spaces remain the most popular venue option for ceremonies, but have seen a significant decrease (down 15 percent!) in the last decade. It appears couples may be less likely to choose a religious venue as there is not as much flexibility to transform the space.
There you have it the last decade of wedding revisited to see where wedding styles and trends were headed before this pandemic. Keeping these trends in mind we can paint a picture where wedding trends will go post covid19 pandemic.